How to Turn a Wig into a Trendy Fashion Accessory. History of Tatiana Shefer

Wigs began to gain popularity with the history of the French king Louis XIV. And if at that time a wig was considered a necessary attribute at court, today, wigs are gaining popularity among different categories of people in the world - Hollywood stars, famous performers, women suffering from alopecia, as well as girls who follow fashion and want to try new looks every day. Wigs become famous thanks to true professionals in their field. One example is Tatiana Shefer, who launched her brand Shopfans wig in 2015 and revolutionized the wig market.

Tatiana Shefer has been interested in fashion since childhood and has produced modern images, reproducing them with drawings on paper. The starting point for her future profession was the story of a neighbor who suffered from alopecia. Having wondered why a beautiful young woman does not wear wigs with such a disease, Tatiana began to study the market for hair products and concluded that it was impossible to find a high-quality, lightweight and reliable wig that would look natural. Thanks to this story, Tatiana plunged into the world of production, technology, dyeing, and storage of wigs, and today her company sells products in Russia, America, Canada, Israel, and Ukraine.

Shopfans wig company designs and manufactures exclusive wigs, created not according to a template but with an individual approach to each client. In her production, Tatiana uses artificial and natural hair, depending on the purpose of the wig - whether it will be a stage image or a product for everyday life. The company's uniqueness lies in that Shopfans wig was the first to use the innovative methods of modular and novice liberty on individual human hair wigs. Thanks to these technologies, Tatiana Shefer's company produces wigs according to the parameters of the head and according to the features of appearance. Shopfans wig wigs feature a lightweight, thin, breathable base that adjusts to fit your head and is secured with special polyurethane clips. Wigs from Tatiana Shefer look as natural as possible because the frame of the wig realistically imitates the growth of hair on a person's head, and the edge line is entirely invisible. Products from Tatiana Shefer have become indispensable for many women around the world.

According to the brand's founder, interest in wigs is growing every year. Wigs are becoming not only a solution to the problem of cancer and alopecia but also a stylish, fashionable accessory. More and more stars are using wigs in their stage and everyday looks, creating new hairstyles and images. Thanks to wigs, you can try on different haircuts, hair colors, and bangs without negatively affecting your hair. In addition, a wig is an opportunity to get a great hairstyle and styling in a few minutes without visiting a hair stylist, and in the modern world, people value their time. According to statistics, more than 10% of women in America and Europe wear wigs not because of health problems but because of fashion, convenience, and beauty.

Tatiana Shefer does a lot of charitable and social work. In 2017, Tatiana acted as a volunteer stylist at the shows for two seasons of the Brooklyn Fashion Week host and participated in the Pink Runway Fashion Show, a charity event supporting the fight against breast cancer. Shopfans wig works with hospitals, where the company's specialists not only organize lectures on the selection of wigs and their care but also make wigs for women who have a problem with hair growth due to illness, free of charge.